As a coffee roaster, concern about the rising costs within the coffee industry is top of mind. However, sustainability should also play a vital part of your current and future business endeavors.
With customers educating themselves on their daily negative impact on the planet, they may start to implement small changes within their routine to make a difference. A simple cup of coffee, can be that difference; therefore we encourage coffee roasters to be proactive and start their sustainability journey today. Not only will this be a small pat on the back for your conscientious customer, who can now proudly proclaim their green coffee purchase, but a step to future-proofing the coffee supply for your business.
The first step is to talk to your coffee distributor. Ask them about the coffee, its origin, logistics and its journey to the cup. The better your understanding of the process, the greater knowledge you can share with your customers and educate them on how they are supporting the future of coffee. Transparency has become a significant factor in the coffee industry, influencing customers' choices when purchasing their coffee- something that FTA Coffee endorse.
The second step is to identify where the smaller, easier opportunities are to contribute to your sustainability journey. This generally starts internally by reviewing what changes can be made to your logistics, materials or suppliers to implement immediate changes.
Another step includes reviewing your supply chain. This can be a tedious task but it is recommended to review this regularly to ensure that your business is benefitting economically, environmentally and efficiently. As a result, your sustainability journey may become easier with these processes in place. Our team are always happy to elaborate on our green coffee offerings, our suppliers and our journey- so get in touch today!
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